When a premium Italian food brand that has been around for decades wanted to overhaul their brand, we recognized that the packaging was a good place to start. It began with Alessi Premium Pasta Sauce, then Olive Oils, Reductions, Pastas all the way down the line across the entire product catalog.
Taking some cues from the existing brand, we accomplished an evolution that helped to spur $50 million in sales, along with the help of a marketing campaign focused on the love of making great, authentic Italian food.
