Having a consumer brand that's eco friendly, health conscious and open to new ideas is a good problem to have. Especially when they're willing to try and shake up the fast food category with work that sets them apart the 'fat-flippers'.
EVOs needed to show everyone that they offered natural and organic food that is hormone free... in an interestingly-strange way that EVOs owns. Kind of like that really smart, kinda weird, hippy guy you met that one time.
